Steve Banis

Growing up, Steve loved playing board games involving strategy or money. It wasn't long before family and friends hated when Steve insisted on playing Monopoly or Risk. Only a few years later, Steve bought his first stock at 13 and became a licensed stockbroker for his family's brokerage firm at 18.

Steve successfully managed over $50 million for investors until he turned his full attention to Marketing and Business Development. He created and guided marketing plans for firms he'd helped obtain investment capital. And after more than a decade in family business, Steve moved on to a Fortune 100 marketing career. Over the next decade, Steve launched new products and sales channels for New York Life, CNA Financial in Chicago, and as Head of Marketing Communications for Jackson National Life Distributors in Los Angeles where sales were in excess of $7 billion.

While at JNLD, Steve built and ran one of the largest internal marketing communications agencies in the industry, with nearly 50 creative and production staff in California and Michigan, delivering over 8,000 projects a year.

What Steve Means to Burst

Steve is our resident mad scientist - figuring out how to put together an effective marketing approach from the dozens of available Web, new media, and traditional strategies and tactics - while respecting clients' budgets and resources. Steve has helped build businesses big and small, local, national and international. He watches the trends and has written two books and a number of white papers on marketing strategies and customer satisfaction.

As Director of Strategy for Burst Marketing, Steve brings the full force of his 25 years in Marketing to help Burst's clients achieve their business objectives.

When He's Not Working

Starting at age 13, Steve began the care and feeding of his creative soul with the first of over 200 performances on stage. When time permits, you might see him in a production put on by any of the fine amateur theater groups in our area. He stays humble as a long suffering fan of the New York Jets, Mets, Knicks and Rangers - but is forever optimistic that 'this will be our year.'

Steve and his family live in Saratoga County, enjoying the quality of life only offered right here in the Capital Region.