Large Regional Car Wash Franchisor

Problem

There was plenty of traffic to their web site. The problem was that the web site produced few conversions to sales, and there was no ability to capture prospects' information.

The company was spending a boatload of money on direct mail and print advertising to get people to get a car wash or an oil change. They were spending even more money every week to drive short-term sales to the locations through coupons and direct mail, but they had to keep spending more and more, with less and less effect.

Their old site was dated and clunky. Few people liked the way that the ecommerce system worked, and internal staff complained about all of the work involved every time they received an order.

Even worse, over 50% of the people who came to the web site looking to find the nearest car wash/oil change location, left before they reached their goal.

Solution

Together with their internal marketing staff, we strategized the goals of the web site for both the site visitor and for the company itself. Then we completely redeveloped their web site with these goals in mind. A new, fresh site included clear ways for visitors to quickly find their nearest location, download instant coupons, buy gift certificates online, and submit customer satisfaction surveys.

We didn't stop there: for the internal staff, we also streamlined ecommerce order processing, and the way customer comments were handled.

Results

By converting thousands of new visitors to the site into an opt-in email campaign each month, the company is able to market directly to those who want to be targeted. By company statistics, these conversions have led to an increase of hundreds of thousands of dollars in revenue in its first year.

Also, by streamlining the internal processes, we saved the company tens of thousands of dollars each year in staff time.

To find out what Burst Marketing can do for your marketing or advertising campaign, Contact Us.