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I’ve recently been brushing up on my market research of the Albany - Schenectady - Troy MSA (Metropolitan Statistical Area).  It’s important to keep up on the markets in which you compete.

Did you know that Albany is the #1 test market in the United States.  Correct-a-mundo.

According to Acxiom’s  last published study in 2004, Albany, NY was the market that best represented the United States population as a whole.

In other words - we’re the most average market in America.

That holds some real advantages for you as a marketer - especially if you market to consumers.  Rolling out new mass-market products in Albany is an excellent place to start.  The test results could well translate to the national market, and “amped-up” ROMI (Return on Marketing Investment)

If that’s you - be thankful we’re so average.