I’ve recently been brushing up on my market research of the Albany - Schenectady - Troy MSA (Metropolitan Statistical Area). It’s important to keep up on the markets in which you compete.
Did you know that Albany is the #1 test market in the United States. Correct-a-mundo.
According to Acxiom’s last published study in 2004, Albany, NY was the market that best represented the United States population as a whole.
In other words - we’re the most average market in America.
That holds some real advantages for you as a marketer - especially if you market to consumers. Rolling out new mass-market products in Albany is an excellent place to start. The test results could well translate to the national market, and “amped-up” ROMI (Return on Marketing Investment)
If that’s you - be thankful we’re so average.