Friday October 4, 2013 - Friday October 4, 2013 Holiday Inn Express Western Ave. Map and Directions | Register Description: Small businesses everywhere are becoming conscious about how they are perceived by their customers, prospects and competitors. Previously a game reserved for the big players with resources to design elaborate plans, now even small businesses can play and succeed in …

What Business are you Really In? You might sell insurance.  You might sell cars.  You might sell shoes. That question “what business are you in” always begets the obvious answer, whenever someone is asked it.   But is that the right answer? Saying that you sell shoes is a perfectly acceptable answers. That is, if you think the product you offer is …

Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercials? They’ve always showcased a clip of their newest vehicle driving down a windy road and finished with someone whispering the phrase “zoom-zoom.” So why did they stop airing this ad? Simple, the campaign was over-aired. There’s a fine line between heavily used, and just downright annoying. This campaign …

On Tuesday April 11, Burst Marketing played host to a large group of Russian marketing and advertising executives, with a simple purpose: to exchange and share, to learn from us on how marketing is done in the United States, and entertain possible cooperation in the future. They were here to meet with just a few companies that they could learn …

Burst Marketing was awarded two prestigious ADDY awards on March 1 —having been a finalist in seven categories —for several of our clients’ marketing projects. The ADDY Awards are hosted by the Albany Ad Club, as part of the American Advertising Federation’s local, regional and national competition for creative excellence.  The awards are given only to the very best marketers, …