What Business are you Really In? You might sell insurance. You might sell cars. You might sell shoes. That question “what business are you in” always begets the obvious answer, whenever someone is asked it. But is that the right answer? Saying that you sell shoes is a perfectly acceptable answers. That is, if you think the product you offer is …
Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercials? They’ve always showcased a clip of their newest vehicle driving down a windy road and finished with someone whispering the phrase “zoom-zoom.” So why did they stop airing this ad? Simple, the campaign was over-aired. There’s a fine line between heavily used, and just downright annoying. This campaign …
Gaining trust from your audience takes time, effort and consistency. But hey, if you’re not the hard work type then losing trust might be your cup of tea. It’s easy, and you can do it from the couch! So pop open some Fritos and follow these five tips to screw up your reputation. Focus on Keywords Rather Than Content Keyword …
Search Engine Results (i.e. SEO) is a key business driver for many of our clients. Many of them rely on search results to help fill the pipeline with leads, and get new business conversations started. And keeping up with SEO trends is essential to that effort. But getting those results is a constant adjustment to Google’s algorithm changes. What worked …
Despite plenty of innovation in the field, it seems impossible for any online video platform to dethrone YouTube. In January 2012, Techcrunch calculated numbers reported by YouTube and Reuters to find that Internet users watched 4 billion videos on YouTube per day. When you average it out, that means each viewer watched 23 hours of YouTube videos in one month. …