Semantic search engines attempt to use their knowledge of language and all its idiosyncrasies to come up with the most relevant search results for you. In order for them to work, they really have to “understand” what you’re looking for.
Websites and social media are important, but business owners need to do even more if they want to market their businesses effectively. Luckily, Intellisites is partnered with imPress and Burst, who are happy to help our clients develop and implement comprehensive marketing campaigns.
At the heart of every SEO strategy and PPC campaign there are keywords. Keywords come in a few different flavors, and we’ve served up a guide here to give you some insight into how keywords are categorized and how they’re handled in the world of web marketing.
Think of how much information Google is able to collect every day. Between activity in Google accounts, data collected through Google Analytics, and just plain old Googling, internet users yield an astounding amount of information to the company around the clock. Once this information is gathered, Google can connect the dots and identify trends, which in turn allows the company to make improvements. But remember, we’re giving Google that information for free while we’re using all of the services Google provides…for free.
Google recently announced that it was planning a major algorithmic changed targeted at cleaning up their search results. And as of last thursday’s blog entry, they seem to have succeeded.