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There are a number of pieces that make up the puzzle of your website. A lot of them – like graphics, colors, and videos – are there to add visual appeal. Others are there to add functionality to your site. But one of the most important pieces is the one that delivers your message – the content.

A lot of people think they can write website content, and if you surf the web, you’ll come across content in a ton of different styles. But you’ll also find some sites that have content that’s effective – and some sites that don’t.

Here are a few things that the good ones have in common:

Don’t let your website be like one of those people who look great until they open their mouths. Make sure your content is written by a pro so your website will look and sound fantastic.

For more pro services that you probably need, check out IntelliSites’ Albany Web Design services section.