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Since Google’s strict enforcement against back links and poor page quality, the SEO playing field has changed significantly. 

With Google’s new rules of SEO, the traditional tactics no longer work.

To be successful on search engines, it is essential that your company’s website has new and easily accessible content. But, before you jump into self-publishing, it is important to have a content strategy in place. 

First, ensure that your website is up-to-date. If the goal is to drive traffic to your site, the website should be in tip-top shape, user-friendly and engage customers. The following are key elements that should be included in your website:

  • Blog
  • Social Media Platforms
  • Analytics Software

Additionally, the audience needs to be identified. Who is your target market? What demographic will be searching for this information and where will they be looking for it? Once demographics are determined, it will be much easier to create content based on their interests. Next, assemble your team and create an editorial calendar to ensure content is being produced on a normal schedule. 

Acquiring good back links.

Simply put, back links are external links that point to your website. The more credible sites that point to yours, the better position you are in. Before Google’s crack down, there were a lot of phony businesses that would sell hundreds of back links that promised to promote traffic to your site. But now, Google has caught onto this practice, and through their new algorithms they have targeted these shady practices and made it very difficult to beat.

To get credible resources to link to your website, here are some best practices to follow: create relationships, promote newsworthy stories that others will want to endorse, build positive online reviews, and of course, create quality content. 

Once you get in the rhythm of self-publishing content, it is important to monitor your website with analytics software. Test different content pieces and see what performs better than others. From there, you will be able to better to produce content that customers are searching for and grow your authority on the Internet. 

Want to learn more specifics on how to create authority with Google’s new SEO rules? Download the white papers “SEO is Dead. Long Live SEO” and “Building Authority.