Marketing & the Product Life Cycle

You’ve created something remarkable. It’s something that redefines the industry, something that makes a difference. The hard part is over. Put it on the shelves because it’s sure to sell, sell, sell. The marketing will take care of itself! Flash forward a handful of months or years and the product sits idle on the shelves, the design or function outdated, and money has been lost. The life of the product has been cut short — assuming it existed in the first place.

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