These days, marketers are scrambling to be recognized as social media experts. They’re all giving out free advice on the subject, but it isn’t necessarily the best advice. Here are three pieces of advice you’ve probably heard, but should never, ever follow.

Nowadays, it seems everyone is an expert in something. We all read blogs, follow those we like on Twitter, and skim Facebook for tidbits of knowledge we can take away and use to improve our lives and businesses. But when everyone is an “expert,” how do you know if you are receiving sage advice or snake oil?