May
25
2009

That’s right, people really are following you. As the world continues to shrink, the number of things competing for our attention has gotten way out of whack. That’s been a big problem for media outlets - TV, Newspapers and Magazines in particular. So marketers have been keeping a closer eye on you. Don’t be surprised. You used to be able …

May
03
2009

Consumer telemarketing has achieved the unfortunate reputation achieved by used car salesman, carnival game operators, and Bernie Madoff. However, to reach the communities you’ve built over time - your customers, prospects and other contacts - using voice to deliver your message can be both courteous and extremely effective. The people on your lists expect that you will engage in ongoing …

Apr
26
2009

Content is king in any campaign. Then it needs various pathways to flow to the target. One pathway that’s gotten a bad rap is the telephone. Too many pushy telemarketers have spoiled the bunch for those who want to use the phone in a responsible way as part of their communication mix. For B2B targets, all’s still fair game. For …

Mar
22
2009

I don’t know if you’re a college basketball fan, but in case you missed it (hard to do); it’s March Madness time again. Each year as the calendar points towards spring, a field of 65 college basketball teams square off to determine the national champion. And every game is sudden death.  Win and you play on, lose and you’re season …