That’s right, people really are following you. As the world continues to shrink, the number of things competing for our attention has gotten way out of whack. That’s been a big problem for media outlets - TV, Newspapers and Magazines in particular. So marketers have been keeping a closer eye on you. Don’t be surprised. You used to be able …
Consumer telemarketing has achieved the unfortunate reputation achieved by used car salesman, carnival game operators, and Bernie Madoff. However, to reach the communities you’ve built over time - your customers, prospects and other contacts - using voice to deliver your message can be both courteous and extremely effective. The people on your lists expect that you will engage in ongoing …
Content is king in any campaign. Then it needs various pathways to flow to the target. One pathway that’s gotten a bad rap is the telephone. Too many pushy telemarketers have spoiled the bunch for those who want to use the phone in a responsible way as part of their communication mix. For B2B targets, all’s still fair game. For …
I don’t know if you’re a college basketball fan, but in case you missed it (hard to do); it’s March Madness time again. Each year as the calendar points towards spring, a field of 65 college basketball teams square off to determine the national champion. And every game is sudden death. Win and you play on, lose and you’re season …