Your marketing plan and budget go hand-in-hand, so make sure you have a plan that provides measurable solutions for your needs. There is no set formula across the board, as each company has its own needs.

I saw a presentation today that reminded me of a classic entrepreneur’s dilemma. The single mindedness brought to the table by a company founder is the driving force behind the early success of a new venture. Then building a small team of trusted compatriots provides the complimentary fuel to achieve hyper growth over the next several years. Up till this …

This is an emotional time.  One that brings out the best and worst in people. Your job is to sort though the emotions and keep the ship on course. Franklin Delano Roosevelt’s first inaugural address contained the immortal words: “the only thing we have to fear is fear itself.” As a business leader, today’s daunting challenges should have those words …