Think of how much information Google is able to collect every day. Between activity in Google accounts, data collected through Google Analytics, and just plain old Googling, internet users yield an astounding amount of information to the company around the clock. Once this information is gathered, Google can connect the dots and identify trends, which in turn allows the company to make improvements. But remember, we’re giving Google that information for free while we’re using all of the services Google provides…for free.