May
31
2011

Everybody has e-mail reading habits. There are compulsive e-mail checkers who whip out their smartphones 30 times an hour, anti-technology folks who check e-mail once a week, and every possibility in between those extremes. Society’s collective e-mail reading habits become e-mail reading trends, and understanding e-mail reading trends can make or break your e-mail marketing campaign.

Jun
14
2010

Both your e-mail list and your website are awesome tools that help the internet bring business to you. So use your website to collect e-mail addresses. And use your e-mail contacts to bring visitors to your site. And as this cycle continues, you’ll find your business spinning its way to more clients - and higher profits.

May
31
2009

A recent case study on MarketingSherpa.com demonstrated the effectiveness of autoresponders. This is a tool offered within better equipped email platforms that allows you to program a series of messages to be delivered to your target lists at designated intervals. What makes this so powerful is the ability to let these campaigns run by themselves. Further, with some extra work, …