We all worry about our bottom lines, it’s a constant battle to make the numbers line up. You don’t want to devalue your work, but you still need to make your customers feel that they are getting something of special value in their transactions.

So how do you strike a balance?

Over recent years I’ve taken to reading a few business books that I think might be relevant over the coming year.  Sort of a way to get the mental matter primed and ready to rock in 2010. One thing I really want to know is what makes people tick after 18+ months of this oppressive economy. So I spent a …