A lot of people think they can write website content, and if you surf the web, you’ll come across content in a ton of different styles. But you’ll also find that some sites have content that’s effective – and some sites that don’t. The good ones have several important things in common.

At the heart of every SEO strategy and PPC campaign there are keywords. Keywords come in a few different flavors, and we’ve served up a guide here to give you some insight into how keywords are categorized and how they’re handled in the world of web marketing.

Many clients want to place for phrases that are relevant and highly trafficked. But although broad keywords can yield lots of hits, sometimes narrower keywords can get the right hits.

We find that our clients are primarily concerned about ranking highly when people Google their company names. While that’s clearly important, we want more from SEO. We want our clients’ websites to top the results not only when web searchers already know our clients, but also when people who don’t know their company names are just seeking their particular services.