Lead qualification is an area that presents great opportunity for B2B marketers. As represented in the accompanying chart, not many organizations go past simply getting a form with basic contact information submitted on their website.

With so many marketing messages bombarding your audience, it can take 24 exposures to your brand before your target audience can decided to accept or reject your request for action.

Everyday, we are inundated with direct mail, commercials, online pop-ups and advertisements, each telling us to take a different action. Call now! Click here! Visit for more information! In order to drive sales and boost conversion rates, you need to create powerful calls to action. But what do your calls to action actually ask your audience to do?

We all worry about our bottom lines, it’s a constant battle to make the numbers line up. You don’t want to devalue your work, but you still need to make your customers feel that they are getting something of special value in their transactions.

So how do you strike a balance?

Plopped right on your desk is today’s mail.  Bills, magazines, direct mail. The competition for your attention is in full swing…and it’s survival of the fittest.  Getting to the top of the pile has always been a challenge for direct marketers, no more so than now when time is at such a premium. No, direct mail is not dead.  Far …