There’s no question that social media has revolutionized communication. Just consider this: about 1 out of every 6 human beings on Earth uses Facebook at least once a month.   With the advent of social media you can connect with hundreds, if not thousands, of people worldwide…all at the click of “Like” button. Like never before, you can truly share …

Business networking lends itself to a certain level of self-promotion. So when you’re in a discussion group with other professionals, you expect people to mention their businesses in hopes of getting new customers. But just like at a networking event where you don’t have someone jump up on a table and start singing their theme song, there are certain rules that apply to LinkedIn discussion groups.

The search engines take into consideration not only the number of links to your page that exist out there, but they also care which sites are doing the linking and how popular those sites are. So the goal is not only to get a lot of other sites to link to yours, but to get popular sites to link to yours. And thanks to sites like LinkedIn, this is easier than you might think.