Today, hundreds of small business owners and representatives from across New York are getting together for the first of two trainings in the state aimed at helping them break into the online world. It’s a great idea, but you need a plan for your site and beyond.

It might be an obvious point, but it’s one worth making - you want people to visit your website. Other marketing efforts you may be running - e-mail campaigns, social networking effort, direct mail - are great and help to promote your company. But don’t forget that in addition to promoting your company in general, they should also be promoting your website, specifically.