Mar
07
2011
This is definitely the year mobile begins to show real flashes of its promise. According to Joy Liuzzo from Insight Express, based on three years’ worth of research data mobile advertising is twice as effective as online advertising when it comes to ad awareness, and a whopping six times more effective in the “holy grail” category of purchase intent. In …
Jun
01
2010
Google announced recently that after six months of negotiations by the FTC, they’ve purchased mobile advertising giant AdMob. What’s this mean for Albany?