Now that Facebook is ubiquitous, advertising on Facebook is a super way to reach out to the world. While folks are browsing their friends’ posts and profiles, they are simultaneously viewing advertisements that Facebook positions on the right side of their screens. These clickable ads make it easy for a user to jump over to the website or Facebook page of any company whose ad piques his interest.
At the heart of every SEO strategy and PPC campaign there are keywords. Keywords come in a few different flavors, and we’ve served up a guide here to give you some insight into how keywords are categorized and how they’re handled in the world of web marketing.
SEO can be so much more than just getting your home page ranked. Try these three tactics and maximize your investment.
Superbowl commercials are about entertaining a huge audience and creating buzz. And for companies with a lot of advertising dollars to spend, it can work out. But if you’re looking to get bang for your buck on less than $67,000 per second, a PPC campaign is an awesome way to go.
Pay Per Click (PPC) advertising eliminates the plight of those late-night commercials that no one sees. With PPC, you have the opportunity to advertise in a way that reaches only interested parties. And the best part? You only pay when it generates real traffic to your site.