Best Buy obviously hasn’t read Seth Godin’s Purple Cow.  The book’s treatise is that a company’s marketing is most effective when it’s true.  Actually being remarkable translates to marketing at its best. My partner Dave recently had trouble with his iPhone.  As great a gadget as the iPhone is, neither Apple nor AT&T Wireless offer insurance on the iPhone.  Best …

I recently experienced a failure to launch. The ambitious goals and strategies of my new business required that I recruit like-minded, motivated, and competent partners.  When I found them, the fun and momentum of a new venture kicked in and we were soon off and running.  Well, sort of. Something wasn’t quite clicking.  The idea and profit potential was there.  …