May
03
2013

Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercials? They’ve always showcased a clip of their newest vehicle driving down a windy road and finished with someone whispering the phrase “zoom-zoom.” So why did they stop airing this ad? Simple, the campaign was over-aired. There’s a fine line between heavily used, and just downright annoying. This campaign …