Car Wash Website Redesign Boosts ROI over Previous High Benchmarks
Hoffman Car Wash
One of America’s largest and most successful car washes, and the regional franchisee for Jiffy Lube, Hoffman is a very established name. They’ve had Burst develop their last two Car Wash websites for them. In the new website, Burst had the additional pressure of developing a site that met Jiffy Lube branding guidelines and Hoffman’s new brand, while delivering improved conversions on an already popular website.
Along the way, Burst increased ecommerce and gift card sales, and developed the portal for immediate customer feedback and operational response, and also developed the Hoffman video for improving employee retention.
Although we cannot divulge specific ROI, we can say that it is a significant multiplier on return on investment since its inception.