Imperial Pools Core Brand Site - Burst's redevelopment of Imperials' site did more than boost look and feel. It created a platform for generating new leads.
Imperial Pools Legacy Sub-Brand Website - By dividing the website into branded areas, marketing analytics could better track different types of buyers.

Manufacturer Website that Captures Leads and Closes the Accountability Loop

Imperial Pools

The Challenge

Imperial Pools is a national pool manufacturer who sells through dealer channels. They have helped dealers via traditional marketing for years, but realized that while referrals, signage and high end brochures still work, many homeowners start online in their search for pools. Imperial had multiple websites, but the websites were old, outdated and generated virtually no leads.They hired Burst to develop a completely new manufacturer website.

The Strategy

Burst developed a custom website for Legacy, their premier brand, and a site that would drive leads to its dealers. In addition to the two main sites, Burst developed template sites that Imperial now offers to its dealers as many of them have poor web sites and some have none at all.

Burst had already provided Imperial with print brochures and other materials, and after the release of the multiple websites, Burst is now performing search engine optimization, pay per click, and dealer marketing to drive leads online.