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In honor of Father’s day right around the corner, we decided to put together a list of our top 10 favorite advertisements that showcase lovable fathers. 

With more mothers joining the workforce, fathers have taken on a bigger role in the home, from childcare to housekeeping. To represent this social shift, there has been a movement to stop portraying the dad as clueless and incompetent in the parenting role. Cue “Dadvertising,” a term that defines the advertising shift to transform the “doofus dad” into the modern caregiver. Brands are now showing men helping out with their kids, running errands for a busy mother, and managing their household. Much like women, men can “do it all.”

When it comes to marketing, it’s difficult to appeal to every genre, but the more realistic the ad, the better the chance of recall. Whether they make you laugh, cry or say “awww,” these ads will definitely pull on your heartstrings.

(Tip: Have tissues ready for #2.)

Our top 10 favorite ads about dads: