Caroline’s love for writing and background in journalism makes her role as inbound marketing specialist a natural fit. She works closely with our marketing and creative teams to develop inbound marketing content and drive traffic to our client’s websites. Her ultimate goal is to inspire prospects to become late stage leads. She also manages and coordinates all of our agency’s public relations and social media efforts as well as our marketing automation platform.
Caroline is a graduate of The College of Saint Rose, majoring in Communications with a focus on Marketing and Advertising. After graduation, she worked as a reporter, publishing lifestyle pieces including articles about health. wellness and fitness. Additionally, she’s covered stories about cutting-edge surgical technologies made available at a local hospital.
Caroline’s purr-fect weekend? It most likely involves hiking, running, practicing yoga or pawing around with her beloved, one-year-old kitty cat, Mitzi.