Despite plenty of innovation in the field, it seems impossible for any online video platform to dethrone YouTube. In January 2012, Techcrunch calculated numbers reported by YouTube and Reuters to find that Internet users watched 4 billion videos on YouTube per day. When you average it out, that means each viewer watched 23 hours of YouTube videos in one month. …
Social media is here to stay. But that doesn’t mean your followers are. It’s much easier to lose followers than to gain them, and with platforms like Facebook and Twitter taking their place as a touchstone between businesses and consumers, the right communication can often make or break you. Here are the 10 ways to lose followers quick. 1. It’s All …
Facebook’s Kid Brother Adds Value in Unexpected Ways It’s certainly true that Google+ is a late-comer to the social media scene and that its users are fewer and less active than those on Facebook or Twitter. That said, Google+ is more than just Google+. It’s part of the powerful Google web. That’s important for small businesses, particularly for Search Marketing …
Many businesses are suddenly clamoring to be on social media. Why shouldn’t you do it to? Here’s at least five good reasons.
Companies notorious for relying on expensive advertising campaigns are starting to realize the improved return on investment offered through digital media. Procter & Gamble, the largest marketer in the world, spends an average of $10 billion annually on its marketing efforts – and the large advertising budget has hurt the company profits resulting in a layoff of 1,600 staff. P&G …