The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes everything. To conquer today’s digital space you need an integrated web strategy. What does that mean? You need to be everywhere your customers & prospects are. And you need to engage them across multiple channels to build relationships online. A Web of Tactics A highly-complex network …

A Radio Spot While driving to the office the other day, a great radio spot for weatherproofing caught my attention. The words were clear, the message was simple, and it was repeated three times in 30 seconds: I was impressed. The spot wasn’t going to win awards but it was solid marketing. That is until the words “space age technology” …

Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Strategy. Finding your niche & positioning yourself ahead of the competition is the name of the game. But what are the key take-aways from Blue Ocean Strategy? If you could only remember 7 Blue Ocean ideas, what would they be? 7 Must-Know Ideas from Blue …

Recently, the Twitter-verse blew up with tweets following the hashtag #wecantdateif. It solicits Twitter-ites to post their opinion on traits & habits that cross the line in terms of someone’s dating potential. The hashtag surfaced in July & has since been among Twitter’s popular trending topics. Check out the conversation in real time here. (For those unfamiliar, hashtags are a …

70% of consumers today start with the web to decide what to buy.  Companies with a modern, impressive website have a distinct advantage in today’s evolving marketing place.  And those with a boring, cookie-cutter website?  Well…not so much. Know Thy Self Yes, you need an impressive website, but-even more importantly-you need a website that embodies your vision as a company. …