Blue State / Red State? What’s Blue Ocean Strategy? It’s generating revenue by exploiting niches not yet cornered by competitors. What’s Red Ocean strategy? It’s trying to scrape out a piece of the pie via head-to-head competition: Source: Presentation developed by KB Yip & YS Lieu (Slideshare) Wii Present to You…Some Examples Nintendo’s Wii: The success of the Nintendo Wii and …
Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Strategy. Finding your niche & positioning yourself ahead of the competition is the name of the game. But what are the key take-aways from Blue Ocean Strategy? If you could only remember 7 Blue Ocean ideas, what would they be? 7 Must-Know Ideas from Blue …
How a Street Performer Became a Harvard Case Study Last week Steve Banis talked a bit about Blue Ocean Strategy. As a quick refresher, Blue Ocean Strategy is a business principle that recommends organizations search for open spaces in markets in order to create a sustainable competitive advantage. This week, I want to talk about how a little known Canadian …
