Blue State / Red State? What’s Blue Ocean Strategy? It’s generating revenue by exploiting niches not yet cornered by competitors. What’s Red Ocean strategy? It’s trying to scrape out a piece of the pie via head-to-head competition: Source: Presentation developed by KB Yip & YS Lieu (Slideshare) Wii Present to You…Some Examples Nintendo’s Wii: The success of the Nintendo Wii and …
Full Steam Ahead Throughout our Blue Ocean series, we have focused primarily on finding an unoccupied customer niche. We’ve also covered how to create related marketing messages and how to build an effective Web 2.0 program. There’s one last area we’d like to address: Will your team go along with the plan? Yes, I can hear you now: “What kind of question …
The Digital Shift In today’s world, a snazzy website is not enough. Web 2.0 changes everything. To conquer today’s digital space you need an integrated web strategy. What does that mean? You need to be everywhere your customers & prospects are. And you need to engage them across multiple channels to build relationships online. A Web of Tactics A highly-complex network …
A Radio Spot While driving to the office the other day, a great radio spot for weatherproofing caught my attention. The words were clear, the message was simple, and it was repeated three times in 30 seconds: I was impressed. The spot wasn’t going to win awards but it was solid marketing. That is until the words “space age technology” …
Navigating the Ocean We’ve been talking about it for a few weeks now: Blue Ocean Strategy. Finding your niche & positioning yourself ahead of the competition is the name of the game. But what are the key take-aways from Blue Ocean Strategy? If you could only remember 7 Blue Ocean ideas, what would they be? 7 Must-Know Ideas from Blue …