As the leader, you’ve established a strong vision, game plan, execution plan and have set individual expectations. You have core values on your walls, daily huddles and quarterly employee gatherings. In the end though it comes down to your talent, doesn’t it? If you don’t have the horses – all the planning and best intentions in the world won’t get …
“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth.” - JFK, May 25, 1961. And with those words, that vision, President Kennedy launched the greatest period of exploration, discovery and innovation the world has ever seen. Each NASA …
Here’s the story of a bank that sought to reclaim some of its market share exclusively by way of an aggressive rebranding strategy. The Facelift First Metaphorical Bank has been around for 80 years. They once dominated their market, but over the last decade or so, results have been disappointing. A new CEO is hired to turn things around - …
Blue State / Red State? What’s Blue Ocean Strategy? It’s generating revenue by exploiting niches not yet cornered by competitors. What’s Red Ocean strategy? It’s trying to scrape out a piece of the pie via head-to-head competition: Source: Presentation developed by KB Yip & YS Lieu (Slideshare) Wii Present to You…Some Examples Nintendo’s Wii: The success of the Nintendo Wii and …
Full Steam Ahead Throughout our Blue Ocean series, we have focused primarily on finding an unoccupied customer niche. We’ve also covered how to create related marketing messages and how to build an effective Web 2.0 program. There’s one last area we’d like to address: Will your team go along with the plan? Yes, I can hear you now: “What kind of question …