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This is a case of the shoemaker not taking the time to fix his own shoes.

For over a year now, I have preached the gospel of content.  More content.  Better content.  Relevant content.  Just keep generating and distributing content…it’s the “software” of marketing.

While preparing content and materieals for the launch of the “new” Burst Marketing, I’ve broken my first commandment:

“Thou shalt never stop producing new content.”

While attending to new clients and the launch of a new business, I ingnored the responsibility to connect with Burst Marketing’s readers.  And such, Google rankings are down.  I’ve lost some continuity with readers.  I’ve been a bad boy.  And I apologize.

So let my misguided ways be your beacon of light.  Once you start your blog, newsletter, friending campaign, tweeting, or however you communicate with your peeps - don’t stop, never stop.

That’s just the way it is.  See you next week.

Posted by: Steve Banis