Video is going viral! It’s accelerating in a big way and it has implications for how we communicate in business…and personally as well. Chew on this: When it comes to online video, YouTube and other Google video sites are still king. All this video is having an effect on how we communicate at home. The other day I took my son out to dinner and I asked him the typical fatherly question - so how’s school? “Watch my video”, he said.

Here’s a quick customer service test: On Saturday 11/21, Lego - they of Danish building block fame - put on an event called Lego Kids Fest at the Hartford Civic Center in Connecticut. They promoted it in their magazine received by Lego Club members across the country, on their website, in calendars, all over locally and was picked up in …

This is a case of the shoemaker not taking the time to fix his own shoes. For over a year now, I have preached the gospel of content.  More content.  Better content.  Relevant content.  Just keep generating and distributing content…it’s the “software” of marketing. While preparing content and materieals for the launch of the “new” Burst Marketing, I’ve broken my …

I recently experienced a failure to launch. The ambitious goals and strategies of my new business required that I recruit like-minded, motivated, and competent partners.  When I found them, the fun and momentum of a new venture kicked in and we were soon off and running.  Well, sort of. Something wasn’t quite clicking.  The idea and profit potential was there.  …

You can say what you want about this economy, but the one thing it does is reveal the truth. The truth about where you stand. When I conduct strategy sessions with business owners and managers - The first thing I do is guide them towards a clear, unbiased view of where they stand at the current time. Sometimes a company …