Nobody’s perfect.  In fact, with all due respect to the philosophy behind Six Sigma management - nobody should even try to be.  At least not too quickly. The pursuit of perfection costs money…lots of money.  And the ROI on perfection is minuscule. I was listening to an interview with a psychiatrist specializing in neurotic behaviors when she began discussing “pack …

On a recent trip to Florida I met up with a cousin of mine that I hadn’t seen in nearly 40 years. He’s a retired physician with an inquiring mind and he shared with me an unsettling observation.  Watching coverage of the tragedy in Haiti, he recognized that people got more and more desperate as it passed the 3 day mark …

You may have recently seen the news about the official public launch of Burst Marketing. We’ve been operating for months as Burst Marketing and doing strategy and Burst campaigns for many clients.  But often, we advise firms with a new offering or business structure to do some learning following a “soft launch” to work out some of the bugs inevitably …

The current issue of BusinessWeek features a story on the pervasiveness of a flexible, temporary workforce. It’s not hard to understand why. The Great Recession has made everyone gun shy. Using temporary workers is a way to hedge your bet. Wait until you can be sure business is back before taking on the expense hiring full-time workers. 26% of America’s …

With a little over a week left in 2009, it’s time to turn our full attention to 2010 - the last year of the first decade of the 21st century. Over the next few weeks, we’ll touch on what I believe are some of the trends to look for in business, marketing, the economy, and social dynamics - and how …