Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercials? They’ve always showcased a clip of their newest vehicle driving down a windy road and finished with someone whispering the phrase “zoom-zoom.” So why did they stop airing this ad? Simple, the campaign was over-aired. There’s a fine line between heavily used, and just downright annoying. This campaign …


Nobody’s perfect.  In fact, with all due respect to the philosophy behind Six Sigma management - nobody should even try to be.  At least not too quickly. The pursuit of perfection costs money…lots of money.  And the ROI on perfection is minuscule. I was listening to an interview with a psychiatrist specializing in neurotic behaviors when she began discussing “pack …