Option 1: Start with one, burn it out Do you remember Mazda’s “Zoom-Zoom” commercials? They’ve always showcased a clip of their newest vehicle driving down a windy road and finished with someone whispering the phrase “zoom-zoom.” So why did they stop airing this ad? Simple, the campaign was over-aired. There’s a fine line between heavily used, and just downright annoying. This campaign …


Burst Marketing was recently awarded four prestigious ADDY awards—having been nominated for seven—for several of our clients’ marketing projects. The ADDY Awards are hosted by the Albany Ad Club, as part of the American Advertising Federation’s local, regional and national competition for creative excellence.  The awards are given only to the very best marketers, and are chosen by a panel …