Burst Marketing was recently awarded four prestigious ADDY awards—having been nominated for seven—for several of our clients’ marketing projects. The ADDY Awards are hosted by the Albany Ad Club, as part of the American Advertising Federation’s local, regional and national competition for creative excellence.  The awards are given only to the very best marketers, and are chosen by a panel …

Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other social media in order to keep their customers up-to-date on events and to reach out to potential customers.   What Is Foursquare? Foursquare is a location-based …

By the time you’ve even started reading this, a computer somewhere has tracked your computer network’s Internet Protocol address. An even smarter piece of software has likely tracked your particular computer. And, depending on how conspiratorial you’d like to get, another computer somewhere has added this website to ones you’ve recently visited so it can make an accurate profile of your online habits to eventually sell to an advertiser.

You want to get your audience’s senses going to trigger an emotional reaction and act — hopefully to buy your product or service – or at least find out more.

The group Buddy Media analyzed the posts of companies in a wide-range of industries and concluded things like the best time to post, the best lengths of posts and more.