Launching into the Deep Space…the final frontier. Fans of Star Trek all over the world will recognize those words in seconds. The great starship Enterprise sails through deep space to discover new places, new people, new technologies, & new ways of doing things that have never been observed. They do so in search of knowledge. Here on Earth, we suggest you …
The Big Conference Room in the Sky Figuring out your company’s real purpose is a difficult task to approach directly. But it’s important. Within that purpose beats the heart of compelling marketing. An exercise I’ve often found valuable, if a bit morbid, is to write your company’s obituary. It’s a little weird, but it puts you in the right mental …
Trick Question Who’s your competition? If you’d like to play along at home, make a quick list in your head. Got one? If you’re like most business owners we talk to, you probably thought of 2-3 other companies in your industry who sell a similar product or service. But are those your only threats? The Better Question I should have …
I know, I know - it’s June, you don’t want to be thinking about marketing. You’ve got vacations planned, the kids are already driving you up the wall, and all you really want is to space out in the backyard with a brew and a burger. I’m with you, trust me. But hey, this is a marketing blog, and …
In my previous article I suggested that sometimes you can use a product’s features to strike the right chord of positive associations in your prospects mind, delivering a more powerful campaign. That’s not quite blasphemy, but it certainly goes against what we all learn in marketing 101. But it works. Here are three things you must have to put this powerful …