You may have recently seen the news about the official public launch of Burst Marketing. We’ve been operating for months as Burst Marketing and doing strategy and Burst campaigns for many clients. But often, we advise firms with a new offering or business structure to do some learning following a “soft launch” to work out some of the bugs inevitably …
They may as well go ahead and declare today a national holiday. As I write this, Super Bowl XLIV kicks off in a matter of hours. Tens of millions will tune in. Most for the game. Regardless - it’s what they call “appointment TV.” The Olympics start soon too. American Idol is in full swing. Fire up the DVR. Pulling …
It’s almost Olympics time…and American’s are getting back in touch with the sports they never much care about during any other time. So during last night’s figure skating tuneup (for watching it on TV), my friend asked me an interesting question - “If you could be any Olympian, in any sport, what would it be?” “I’d like to be able …
The last decade saw the word viral go from “you need chicken soup” to yeah, cool - I saw that too! Everything from dancing babies to the Obama girls made its way across millions of screens across the globe. And the word viral went from an adjective to a noun. As in, “it went viral.” Now everyone tries to figure …
Over recent years I’ve taken to reading a few business books that I think might be relevant over the coming year. Sort of a way to get the mental matter primed and ready to rock in 2010. One thing I really want to know is what makes people tick after 18+ months of this oppressive economy. So I spent a …