You want to get your audience’s senses going to trigger an emotional reaction and act — hopefully to buy your product or service – or at least find out more.

Nowadays, it seems everyone is an expert in something. We all read blogs, follow those we like on Twitter, and skim Facebook for tidbits of knowledge we can take away and use to improve our lives and businesses. But when everyone is an “expert,” how do you know if you are receiving sage advice or snake oil?

The definition of Brand (noun).  The action of Branding. (verb) IMHO this word - Brand - is thrown around much too casually.  Every creative shop in town talks about “Branding” to their clients.  But, do they really know what branding is? A complete Brand strategy will accomplish two important objectives.  Here they are along with a sentence to clarify: Explain …

Best Buy obviously hasn’t read Seth Godin’s Purple Cow.  The book’s treatise is that a company’s marketing is most effective when it’s true.  Actually being remarkable translates to marketing at its best. My partner Dave recently had trouble with his iPhone.  As great a gadget as the iPhone is, neither Apple nor AT&T Wireless offer insurance on the iPhone.  Best …

In her recent article on mashable.com, Christina Warren makes an all-too common mistake. And while her article is interesting, I think she’s dead wrong.