Best Buy obviously hasn’t read Seth Godin’s Purple Cow. The book’s treatise is that a company’s marketing is most effective when it’s true. Actually being remarkable translates to marketing at its best. My partner Dave recently had trouble with his iPhone. As great a gadget as the iPhone is, neither Apple nor AT&T Wireless offer insurance on the iPhone. Best …
Google announced recently that after six months of negotiations by the FTC, they’ve purchased mobile advertising giant AdMob. What’s this mean for Albany?