A good designer knows an effective logo conveys the essence of a brand to its audience, without the clutter of too many components attempting to encompass the entire company. The most powerful brands often have the simplest logos; those that have changed over time from being overly complicated to a more straightforward design.

The definition of Brand (noun).  The action of Branding. (verb) IMHO this word - Brand - is thrown around much too casually.  Every creative shop in town talks about “Branding” to their clients.  But, do they really know what branding is? A complete Brand strategy will accomplish two important objectives.  Here they are along with a sentence to clarify: Explain …