A good designer knows an effective logo conveys the essence of a brand to its audience, without the clutter of too many components attempting to encompass the entire company. The most powerful brands often have the simplest logos; those that have changed over time from being overly complicated to a more straightforward design.

Your brand is now comprised of exponentially more elements, and maintaining brand identity is tricky. But don’t fret, it can be relatively easy to create a contiguous identity in your branding efforts.

Your website is a hub for all your activities online and is one of your most important sales tools. With all these functions, keeping a consistent message and brand across your website can be tricky. With just a few simple steps, you can ensure this continuity and make your website a brand powerhouse.

My partner Dave Borland forwarded a wonderful email about a social experiment recently done by the Washington Post. File this under the heading “there’s a right time and a right place for everything.”  Here’s the story: In Washington DC , at a Metro Station, on a cold January morning in 2007, this man with a violin played six Bach pieces …

Your reputation is everything to you and your business. You work hard to be known as a quality, trustworthy business and drive referrals to your door. Now you need to be concerned with what’s being said about you online.