Consumer telemarketing has achieved the unfortunate reputation achieved by used car salesman, carnival game operators, and Bernie Madoff. However, to reach the communities you’ve built over time - your customers, prospects and other contacts - using voice to deliver your message can be both courteous and extremely effective. The people on your lists expect that you will engage in ongoing …

Content is king in any campaign. Then it needs various pathways to flow to the target. One pathway that’s gotten a bad rap is the telephone. Too many pushy telemarketers have spoiled the bunch for those who want to use the phone in a responsible way as part of their communication mix. For B2B targets, all’s still fair game. For …

Recently, I’ve been running into some business owners who are starting to ask some really good questions. There is opportunity now. But where? With whom? I need to hang onto my customers What’s the best tack to take? I’m determined to get aggressive. Where’s my best bang for my buck? Last year’s questions might have been about branding, advertising, or …

This week we take a break from heavy strategic talk to celebrate an unofficial national holiday - the Super Bowl.  Annually the highest rated single television broadcast in the U.S., the Super Bowl is expected to draw 130 million viewers in America and nearly 1 Billion in 234 countries worldwide. (see Voice of America article) For those of us in …

Like many marketing people, I like to watch commercials. Can’t help it. Yesterday, while watching the NFL playoffs, I saw a spot from an advertiser who’s both tuned into their customers’ greatest concerns and has the fortitude to do something about it. The Hyundai Motor Company is the world’s 5th largest automaker (Wikipedia). The Company reached this lofty position on …