The last decade saw the word viral go from “you need chicken soup” to yeah, cool - I saw that too! Everything from dancing babies to the Obama girls made its way across millions of screens across the globe.  And the word viral went from an adjective to a noun.  As in, “it went viral.” Now everyone tries to figure …

This is a case of the shoemaker not taking the time to fix his own shoes. For over a year now, I have preached the gospel of content.  More content.  Better content.  Relevant content.  Just keep generating and distributing content…it’s the “software” of marketing. While preparing content and materieals for the launch of the “new” Burst Marketing, I’ve broken my …

This marks the 1 year anniversary of the Burst Marketing Blog. If you’re still here, it’s due to one thing - content. Content is king, now more than ever. In the May 29th, 2009 edition of the Albany Business Review, I mentioned that distribution of content is separating ever more quickly from the production of content. Traditional electronic and print …

Sometimes, even I don’t listen to myself. Just ask my friends. There’s a lot not to listen to. I use AWeber as my email service. It’s pretty good. Don’t like it as much as I thought I would. But it has some nice features that the other big names didn’t have when I started with it. It allowed me to …