A good designer knows an effective logo conveys the essence of a brand to its audience, without the clutter of too many components attempting to encompass the entire company. The most powerful brands often have the simplest logos; those that have changed over time from being overly complicated to a more straightforward design.

Every generation has specific characteristics that define it. Shifting demographics require a fundamental shift in the way you view your audience and even who to target.

As Facebook and Google become more and more similar, their rivalry grows.

OK.  I admit that I’m fascinated with this week’s news that Ashton Kutcher is taking over for Charlie Sheen on the #1 TV sitcom “Two and a half Men.” Somewhere inside this whole mess with Charlie (“winner”) Sheen, producer Chuck (“my way or the highway”) Lorre, Warner Bros and CBS which stand to make/lose tens of millions lies some big …

The big news in baseball this week didn’t take place on the field. Out in Dodgerland in sunny LA, a major family dispute has brought that business to it’s knees. Frank And Jamie McCourt, the owners of the Dodgers are at war. Their irresponsible management of the team followed by a pugnacious divorce forced the commissioner of Major League baseball …