A long time ago real estate agents realized that they could generate interest in properties by holding open houses. An open house usually has balloons, snacks, and a whiff of that secret aerosol the professionals use to make every home smell like freshly baked cookies. Real estate agents include all of these features because they want to get as many …
On February 27th, Google posted an update to their official search blog announcing that they had made 40 search quality changes to the Google search engine that month, including an update to Panda, last year’s game changer. 40 updates in one month is actually a new record for Google, and there’s been some buzz about it, but don’t panic just …
In the world of SEO, there are plenty of smart, trustworthy people. They keep up on the industry, watch for Google’s next move, and provide measured advice. These people look like this, this and this. But there are also plenty of con artists out there. These are the people who build their sales pitches around buzzwords. Who assume that reading …
If links to your site are taken into consideration, why not bookmarks? When people bookmark sites, those folks are definitely impressed by those sites enough to return, so they’ve got to be decent sites. What if people’s bookmarking habits played a role in search engine rankings?
At the heart of every SEO strategy and PPC campaign there are keywords. Keywords come in a few different flavors, and we’ve served up a guide here to give you some insight into how keywords are categorized and how they’re handled in the world of web marketing.