Both your e-mail list and your website are awesome tools that help the internet bring business to you. So use your website to collect e-mail addresses. And use your e-mail contacts to bring visitors to your site. And as this cycle continues, you’ll find your business spinning its way to more clients - and higher profits.
Let’s take a look at a fictional non-profit organization as it uses e-marketing to collect donations. They’ll make use of their Facebook fans and Twitter followers to bring in some serious paper.