Everybody has e-mail reading habits. There are compulsive e-mail checkers who whip out their smartphones 30 times an hour, anti-technology folks who check e-mail once a week, and every possibility in between those extremes. Society’s collective e-mail reading habits become e-mail reading trends, and understanding e-mail reading trends can make or break your e-mail marketing campaign.

Both your e-mail list and your website are awesome tools that help the internet bring business to you. So use your website to collect e-mail addresses. And use your e-mail contacts to bring visitors to your site. And as this cycle continues, you’ll find your business spinning its way to more clients - and higher profits.

This week we’re looking at an example of the kinds of things we’ve been chatting about on this blog: how a company can use web technology to set up an e-marketing campaign, start to finish.

Your website needs to be regularly updated. I’ve said it before, I’ll say it again now, and I’ll say it as often as I darn-well need to get you to believe me.

To make the most out of your update, put together a few different techniques: